To arrive at a finished logo design, my process typically involves the following steps:

Brief: Started by gathering information from the client about their brand, target audience, competition, and any other relevant details that will inform the design.

Research: Conducted research into the client’s industry, competitors, and trends in design to gain insights and inspiration for the logo design.

Sketching: Started sketching ideas on paper or digitally, exploring different concepts and variations of the logo design. The initial logo ideas were hand-drawn.

Digital Drafting: Hand-drawn logos were scanned and brought into Adobe Illustrator to create rough drafts and initial design concepts of the logo, refining the best ideas from the sketching stage.

Review: Reviewed the initial drafts with the client and received feedback to refine the design and ensure it aligns with the client’s vision.

Refinement: Refined the logo design, taking into account the feedback received from the client and making any necessary changes.

Presentation: Presented the final logo design to the client, showcasing how it meets the requirements set out in the brief.

Finalization: Once the design is approved by the client, the designer finalized the logo design and provided the client with the appropriate file formats and guidelines for its use.

Implementation: The designer may also provide additional services, such as creating brand guidelines or implementing the logo design across various mediums, such as business cards, websites, and social media profiles. The client did not request for implementation projects, since it was in the early stages.

Overall, the graphic design process for logo design involves a collaborative approach between the designer and client to ensure the final design meets the client’s needs and effectively represents their brand. BrrTootie logo was for a diaper pail industrial design startup that had cold elements. The snowflake tied in with the box was the logo decision that the client finalized with.